KUDOS TO 2021!

Bringing the Holiday Cheers to our dearest Media Partners

by Mhanny S. Agusto, DECEMBER 2021

Having a strong relationship with media practitioners, may it be from Print (National and Regional Newspapers), Online Sites, TV, or Radio is crucial in ensuring that a company’s message gets across its intended audience. Also, being in the state of a global pandemic makes it harder for communicators to implement communication plans as our channels get busier, noisier, and filled with clutter. So, Metro Pacific Tollways South always ensures that we do not fall behind in terms of media relations, especially to our dear media partners covering the Transportation and Motoring beat, may it be on a National or Local scale.

For 2021, we are proud to report that out of the 33 stories we seeded, we monitored 599 releases which comprise 39 radio clippings, 61 Television spots, 136 printed articles, and 363 digital releases. With these numbers, the approximate amount of goodwill and positive reputation earned amounts to P88.5M, generating P29.5M savings in advertisement value.

With these overwhelming values, it is only right for us to bring some holiday cheers to our partners by providing a simple token of appreciation. Here are some of the recipients of our annual Christmas Tokens and their message for MPT South Family. Exclusive! Watch till the end to have a glimpse of the face behind Pinoyjoyride.

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About the writer:

Mhanny S. Agusto. Day dreaming, drawing and writing are few of the things I do to escape reality and keep my sanity. Yep, that’s me. 

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