By Frederick John Santos, MAY 2023
On Friday night, April 28, the cover photo of the official Facebook pages of the Manila-Cavite Expressway (CAVITEX) and Cavite-Laguna Expressway (CALAX) showed an image of an egg in an empty black space which seems to be irrelevant to the toll road company. Over the weekend, netizens were stirred and became curious about the provocative social media activity which started followers to share their theories on what this may be all about – is it a hack or a mistake?
Until CAVITEX and CALAX give their side of the story to the netizens asking for an EGGS-planation to this mystery by updating their cover photo followed by a video post on May 1, Monday. It is revealed to be a clever tactic to draw attention for its Drayberk’s #EGGStraSafe digital campaign, in celebration of Road Safety Month this May (Presidential Proclamation No. 115-A).
Drayberk’s #EGGStraSafe digital campaign spotlights the egg as a symbol of the fragility of life heightened when driving and where the practice of being safe on the road is a must. The campaign video features an egg crash test experiment, that highlighted the risk of overspeeding on roads – one of the common factors in fatal road accidents.
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About the writer:
Frederick John Santos. A former media practitioner: he is a previous Social Media News Writer on an AM Radio Station. Now with MPT South, he writes to give information and updates on MPTS’ toll roads to its motorists, stakeholders, and media.
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